Pet Paradise - Brand in a Day

Pet Paradise is a modern pet shop and brand. I was asked to create a logo that would reflect a sense of joy, warmth, and a paradise-like environment for pets and their owners, and that should be visually appealing, easily recognizable, and suitable for various applications. The client asked me to consider incorporating pet and paradise-related motifs, and a vibrant warm (and green) color palette with a friendly font. To rise to the client brief, I created a high-end style illustration to evoke the luxury feel of paradise and paired it with a more relaxed, fun typeface to bring in a playful pet feel. Notice the pawprint in the “i” that then can be used to create patterns for other branding use!