Trick or Treat

Situation: Sandy City needed an illustration for a Trick-or-Treat event.

Solution: I decided to create both a still and a gif version, since moving gifs/videos tend to perform better on social media. The event is an unofficial “Trunk”-or-Treat, but will feature many cars for children to get candy from. I wanted to incorporate that element into the design.

Review: My boss and the Community Events department were both thrilled with this design and you can see it being used in the following locations:

Instagram

Twitter

Facebook